Course Information


COURSE OBJECTIVE

The objective of this subject is to provide understanding, exposure and knowledge on the concept and process of entrepreneurship and business ethics discipline.


LEARNING OUTCOMES

On completion of this module the student will be able to:-

  • To explain the concept of entrepreneurship and business ethics
  • To conduct brainstorming, generate idea and innovate business idea
  • To propose a business plan for starting up a business venture using related theory and concept.
  • To evoke the entrepreneur spirit inside oneself.

SYNOPSIS

This subject provides an understanding of the entrepreneurial process covering stages such as identify and evaluate the opportunity, develop a business plan, determine the resources required and manage the enterprise.


ASSESSMENT METHODS & TYPES

Continuous Assessment [50%]
  • 1 Test [10%]
  • Individual Assignments [15%]
  • 1 Project Paper [20%]
  • Presentation on the project paper [5%]
Final Examination [50%]

MAIN REFERENCE BOOKS

  • Barringer, B. R., & Ireland, R. D. (2006). Entrepreneurship: Successful launching new ventures. New Jersey: Prentice Hall.
  • Valesques. Manual, G. (2006), Business ethics: Concepts and Cases. Prentice Hall.
  • Kuratko, D. F., & Hodgetts, R. M. (2004). Entrepreneurship: Theory, process, and practice. 6th Ed. Ohio: South-Western.