Content Outline
INTRODUCTION TO ENTREPRENEURSHIP
- Development and concept of entrepreneurship
- Definition of entrepreneur
- The entrepreneurial process
- Entrepreneurial decision making
- Entrepreneurial characteristics
CREATIVITY AND THE BUSINESS IDEA
- Creativity concepts and sources of new ideas
- Importance of creativity in entrepreneurship
- Innovation and methods of generating ideas
- Importance of innovation in entrepreneurship
- Creative problem solving
STARTING THE VENTURE
- Types of start-ups and the legal forms of new ventures
- Identifying opportunities
- Generating business idea
THE BUSINESS PLAN
- Feasibility study
- Purpose of Business Plan
- Preparing Effective Business Plan
- Elements of a Business plan
- Marketing plan
- Financial plan
- Organizational plan
- Operation plan
- Project Planning
- Business Plan Presentation Techniques
FINANCING THE NEW VENTURE
- Sources of capital
- Venture capital
- Financial and break-even analysis
MANAGING AND GROWING THE VENTURE
- Preparing for the new venture launch
- Managing early growth of the new venture
- New venture expansion strategies and issues
- Going public and international entrepreneurship opportunities
ENDING THE NEW VENTURE
- Exit strategies for entrepreneur
- Business Valuation and Negotiation
ISSUES IN ENTREPRENEURSHIP
- Entrepreneurship and globalization
- Franchising
- SME business in Malaysia
- Intrapreneurship
- Social Entrepreneurship